2009年12月11日金曜日

Reasons Why Twitter is the Future of Search



1. Takes social to a whole new level
Twitter is essentially a continuous conversation that takes place online between millions of people. Imagine the insights you could gain if you were able to record and search through everyone’s conversations. Of course, it’s a lot less creepy than that but that’s the kind of tool Twitter is becoming as more and more people take part and share parts of their lives. Twitter search is the ultimate social media platform and will enable people to get the opinions of others and add context to relevant information. Searchers don’t just want facts. They want to learn more about the experiences of real people they can relate to.
For example, rather than doing a search in Google for “best restaurants in new york” and getting a bunch of review sites, you can do a search on Twitter to see which restaurants people are talking about in New York. If you don’t like the results, you can easily ask your network and get personalized answers in real time – which will then show up in future searches on the same topic.
Compare that to Google. They’ve been unsuccessful thus far in implementing social factors into the search results via Search Wiki. If you do a search in Google and can’t find what you’re looking for, what are you going to do? Probably ask around on Twitter.


2. Combats information overload
With millions of new web pages springing up every day on the Internet, who has the time or attention span to read through it all? We need filters, and that’s what Twitter provides in 140 characters or less. Twitter is great for searching for quick information and even if you’re looking for long articles, there are plenty of people who post links to relevant pages they like.


3. Real-time content
In this day and age, nobody wants to wait for anything. We live in a society where we get everything fast and can’t stand for anything else. The same applies to information and news. Until recently, we had to wait for journalists to write up reports and publish them online. Google would then index the pages and show them in the search results, but not after at least a couple of hours. Good, but not good enough.
Twitter displays real time streams of news and information. There’s no need to wait, and short of actually being there to experience the events, it’s the next best thing. Twitter has been a great tool for people to broadcast news live from their laptops and mobile phones (e.g. plane crash rescue in the Hudson River).


4. Represents the masses
Twitter levels the playing field and gives everyone a voice online. In the “Twitterverse”, information is a lot more representative of the masses rather than of big corporations and personalities who manipulate people with their ideas. Power is transferred from the controllers of the web (e.g. Google, big news companies, powerful Wikipedia editors, online publishers) to millions of everyday social media users. We’d be able to rely less on big news sources and drill down to the micro level (i.e. experiences of individuals rather than just in aggregate).


5. More trustworthy results
A big advantage Twitter has over Google is that it has the potential to be both a social media platform and a search engine. Users have the option of getting answers from their network of people who they actually trust. On the other hand, Google gives you a page of links compiled by their quality algorithm. Sure, Google returns pretty good search results most of the time, but they’re impersonal and sometimes irrelevant to what you really want. Getting in touch with your network via Twitter is the best way to get reliable information you can trust. For example, if you had a question about life in the NBA, would you rather ask Shaquille O’Neal on Twitter or type a question in Google?


6. Better targeted for location
How does Google know whether or not a page is relevant to a local geographic region? Unless the page is labeled correctly, Google has no idea. Twitter, on the other hand, can easily tie content to a location by using user profile settings or GPS (as technology advances on mobile phones). This in turn means more relevant information and ads in Twitter search.



http://www.winningtheweb.com/twitter-future-search-google.php




10 Twitter Future Trends



10 Twitter Future Trends
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